FOR IMMEDIATE RELEASE:
PTPA MEDIA PARTNERS WITH KABOOSE!
Canada – (January 9, 2009) – PTPA Media Inc. announces a content partnership with Kaboose (TSX: KAB), one of the largest family-focused new media companies in the world, under which PTPA will provide Kaboose with reviews of new products that are designed for children and families and tested by PTPA and parents.
PTPA Media is a highly regarded awards program that recognizes new family- and child-focused products that are “parent tested, parent approved”.Its mission is to discover and appraise new products designed for children and families by researching new products and coordinating testing with parents. Award winning products are selected based on value, functionality, quality and appeal.Every quarter, PTPA Media does an annual awards program to recognize the best products in a broad array categories that are important to today’s parents.This year, Kaboose will be announcing on Kaboose.com the PTPA Media Award recipients in the four key product categories of innovation, green-friendly, mom-focused and dad-focused.
“Our partnership with PTPA Media is a perfect complement to our mission to improve the quality of family life by connecting parents and kids in a fun, educational and safe environment,” said Alexandra Aleskovsky, General Manager & Senior Vice-President of Online Media Properties for Kaboose.“PTPA has built a reputation of providing parents with information on products that are relevant to their family life, which is a great fit for our audience of moms and young families.”
Sharon Vinderine, President of PTPA Media says, “Kaboose has built a trusted reputation amongst parents and we feel this partnership will provide us with another means to create awareness for our PTPA Media awards program and the winning products that have earned our seal of approval.Our content partnership with Kaboose will assist us in discovering, appraising and promoting even more quality products designed to enrich family living.”
Kaboose Inc. is a global media company fully dedicated to meeting the needs of moms and their families.Kaboose ranks as one of the world’s top five family destinations and is a respected leader in the online parenting category in the three largest English speaking countries – the United States, Canada and the United Kingdom.Kaboose provides parents with an extensive array of relevant information, resources, tools and community that support their efforts during the parenting life cycle.Kaboose’s websites include Kaboose.com, Bounty.com, BabyZone.com, ParentZone.com, AmazingMoms.com, and Funschool.com.Kaboose trades on the Toronto Stock Exchange under the symbol “KAB”.
Media Contact: Sharon Vinderine
Media Contact: Jennifer Lee